Posts Tagged ‘Norm Cooper’

Norm Speaking PEWe had a great presentation from our friend Norm Cooper at this year’s New York Pest Expo. Norm shared some life lessons he has learned in his many years of running one of the largest pest control companies in the New York area.

Each of us has a unique quality that makes us different from others. When it comes to selling your services, Norm feels strongly you should be selling your uniqueness. Why are you different? What sets you apart? Once you understand this and how to use it to your advantage you won’t have to sell price. You deserve the business. Keep in mind that when it comes to customer management be realistic about your strengths and weaknesses. You can’t be all things to all people.


For all those who have attend the New York Pest Expo in years past you know we have an incredible collection of minds that share their expertise. This year will be no different. Please, meet this year’s speakers! (more…)