Over the last decade the termite market has seen good days, and, more recently, not so good days.  According to a recent article in PCT Magazine,Trends of the Past Decade”, the termite industry benefited from improved chemicals and from the housing boom; while the housing bust has contributed to its decline.

The industry was thrilled with the introduction of non-repellent termiticides. They provided excellent results. Since termites cannot detect soil treated with a non-repellent termiticide, they tunnel into a treated zone, come into contact with the active ingredient and contaminate the rest of the colony. Fewer re-treats are also necessary. In the February 2003 issue of PCT Magazine a study was released noting a retreatment rate of only 0.7 percent when professionals used a non-repellent product.

About 10 years ago we all saw the housing boom take off. By 2005 housing was at its peak. In the PCT magazine article, industry consultant Gary Curl informed us that in 2005 termite revenues reached $1.76 billion, an all-time high.  New homes were being built, existing homes were selling like hot cakes and pest control operators loved it! They were busy performing inspections, and treatments were in high demand.

The housing sector may also be partially to blame for the downfall of the termite market. Since its fall, construction and sales have declined and many industries, including pest control, have suffered.

This is a cautionary tale for those who fail to diversify their services. Although bed bugs have transformed the industry in this same period of termite control decline, be careful not to put all of your pest management eggs in the bed bug basket. Keep a balanced approach and you’ll be able to prevail with changing trends.

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